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Heat Wave Lazer Face | IROC Z

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We're no stranger to collaborations with automotive powerhouses, but this one tops them all. Heat Wave Visual proudly presents a capsule collection featuring Chevrolet in conjunction with IROC Motorsports to celebrate GM's Heartbeat of America era, and the 3rd Generation IROC-Z Camaro; One of the most iconic American sports cars ever produced.

The root of our inspirations arise from the 80s and 90s (and it just so happens we are huge 3rd gen F-body fans) So when it came time for our first project with General Motors, we let our passion take the wheel.

We worked closely with both IROC motorsports, and GM, and dug into the archives to extract authentic logos and imagery from Chevrolet's Heartbeat of America era. This project celebrates that era, with period correct artwork and logos reenvisioned in Heat Wave's signature style. Each item is paired perfectly with matching packaging for an authentic, fully licensed collaboration.

About The Lazer Face: The leading edge in Heat Wave's Highly Visual technology. The supreme piece of eyewear for those who seek to build their own future. Utilizing a single cut lens structurally supported by a durable composite sub-frame, the Lazer Face melds state-of-the-art eyewear technology with the futuristic visions of our youth.

Custom stainless steel hardware firmly secures 2.0 mm thick, shatter-resistant lens to the sturdy polycarbonate subframe. Each Lazer Face lens offers complete UVA/UVB 400 protection - paired with its increased wrap around field of vision, the Lazer Face gives you unparalleled clarity and protection from the elements and more.

Meets Z80.3 standards - UV400 - 100% UVA / UVB blocking.

Shatter-resistant polycarbonate lenses.

Durable polycarbonate frame construction.

Customizable arms for no-worries repairs and limitless color options

No Hardware or tools required.
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